Approached by the founder, he asked if we could have a sit-down brain storm session for his hobby, wine making. In a little over two hours, he explained the backstory as to why he chose to create his own wine. It was a beautiful, serendipitous story that spanned over 80 years involving his grandfather and a grape provider. We pitched "Posteritas", which is Latin for succeeding generations, offspring, posterity. The logo incorporates a grape leaf, a wine drop and Fibonacci spiral that represents the past and future generations of the family wine makers.