Christ In Youth is the premier faith-based conference organization for youth in the entire world. They have been producing week long, and weekend conferences since 1968. Their most recent identity was establish in 2008 and had ran its course for relevance. CIY needed a mark that can stand the test of time for the next 10 years or more. The downward motion of the "C" (Christ) arrow (In) "Y" (Youth) tells a story of the Christ In Youth name, and also represents what they have been teaching for the past 50 years. The black and white palette give the identity a dynamic, versatile usage that can be easily incorporated into CIY's age intentional programs.